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WEDNESDAY, APRIL 22
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REINVENTING LUXURY

 

WEDNESDAY, APRIL 22 | 11 AM
MERCHANDISE MART DESIGN CENTER
A. Rudin, SUITE 1711

MILTON PEDRAZA
The face of the luxury market is changing and with it the perceptions and attitudes of the luxury consumer. Keeping up with these important changes is critical to the success of any business catering to increasingly value-minded luxury consumers. What is the value you have to offer to your clients? How can you differentiate your business from those around you?

Join Milton Pedraza, founder and CEO of the Luxury Institute, for a presentation of his firm’s just-released “voice of the customer” report. This compelling research provides critical insights into the attitudes, behaviors and desires of wealthy consumer and what changes and innovations you can make now to position your business for success in this current economic environment and beyond.

Pedraza is the founder and CEO of the New York-based Luxury Institute. Through the use of proprietary surveying techniques with high net worth consumers, Pedraza has established the Luxury Institute as a trusted and impartial luxury brand rating and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers and the international press all rely on the Institute for its impartial ratings and best practice insights on to how to better serve high net worth clients globally. Luxury Institute clients include BMW, Chanel, Google, Lamborghini, Mastercard and Tiffany & Co.

The Days Events:

11 AM Milton Pedraza presents Reinventing
  Luxury, A. Rudin, Suite 1711
Noon – Lunch, A. Rudin, Suite 1711
1 PM – Passport Trivia Program (see details below)
2 PM – Dessert, Niedermaier, Suite 1742

Passport Trivia Program:

Collect your Passport at The Business of
  Design Lecture
Visit ALL participating showrooms on the
  17th floor to collect the correct answer to each question
and the corresponding stamp from each showroom
Turn in your correctly completed Passport
  by 2 PM at Niedermaier, Suite 1742
Enjoy dessert and find out who the lucky
  winner is for the grand prize: One week of free parking
and an iPod!

R.S.V.P. to 312.527.7991 or click here
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