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Marketing Outreach

  • The Chicago Merchandise Mart is the headquarters for MMPI, with fully staffed departments including marketing, leasing, legal, finance, etc.
  • Full time marketing team, exclusive services
  • Mailing lists available to each showroom upon request
  • Merchandise Mart Web site provides direct links to showroom Web sites, InResidence newsletter, calendar of events, press releases, updates and services for trade professionals. Showroom splash pages feature photos, contact information and a description further enhancing your branding and visibility, and a great tool for generating interest
  • Quarterly newsletter for showroom promotions, new products, etc. mailed to 3,500+ design professionals
  • Student Outreach programs including a “Mastering the Mart” seminar familiarizing students with the Design Center and its showrooms, and dedicated student programming and portfolio reviews
  • Ongoing research, including surveys of affluent consumers to determine their buying habits, use of interior design professionals and interest in the design center as a source for home furnishings, and focus groups to understand the needs of designers
  • The Merchandise Mart houses multi-industry tenants attracting consumers, retailers, architects, landscape architects and industry affiliates.